To be sure, writing is an art. But to earn revenue in a marketplace, writing has to be more than just art for art’s sake. Writing has to be specialized, or buttressed by a particular expertise.

One book in particular has given considerable assent to the notion that great opportunities can dwell amidst the direst threats. By articulating what a business can do to turn its customers into dyed-in-the-wool advocates for their goods or services, Fred Reicheld’s “The Ultimate Question,” hints at the opportunity that banks and credit unions can find in the revenue lost from eliminating overdraft fees.

This 30-minute presentation will identify what’s so special about social media, define its inherent risks and rewards, explain how and why people are using it, and reveal its power and promise as a B2B marketing tool. We’ll also stick around to field those burning questions.

If you think that more fans, friends, and followers means more value, then you might want to think again...

Laura Meherg of Wicker Park Group discusses how professional services firms can find opportunities for growth within their current client base.

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Thought Leadership Podcasts

While preparing for a social media presentation, I realized that defining social media is important. Even highly sophisticated people still get that perplexed look when I tell them I help my clients build social media strategy and with implementation where appropriate.  Usually the response is something along the lines of “oh, you mean Facebook and Twitter.”

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Thought Leadership General Articles

As a recovering extrovert (my counselor told me to start reading to get in touch with my introverted side), social media is easy for me.

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Thought Leadership General Articles

A salesperson asked a coach, after yet another failed effort to win a new client, “What went wrong? I had the deal.”

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Thought Leadership Affect Newsletters

 How can you overcome the Five Fatal Flaws of Marketing & Sales?  Sean Doyle explains how to identify and resolve those flaws, while  
bolstering your competitive advantage - and sales.

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Thought Leadership Podcasts

 Pretty simple question, isn’t it? Simple answer: The c-suite uses the Internet to find information.

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Thought Leadership General Articles

Anyone who’s ever been teased on an elementary school playground has been taught this rejoinder by their parents: “Sticks and stones may break my bones, but words will never hurt me.”  That was before the Internet.

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Thought Leadership Affect Newsletters

Using keywords to search for a product or service can help a company develop a search engine pay per click campaign. While pay per click is a short-term way to boost your Web site traffic, these keywords should also be incorporated into your Web site content to increase the chance of ranking higher in the search organically. It is also a more sustainable strategy in the long-term.

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Thought Leadership General Articles

I ought to be ashamed! Seriously. It was years into my career before the thought crossed my mind that the materials we produced were not an end to themselves. The discovery, we create tools for supporting sales. Duh.

What good are leads without a strong sales process?  Sean Doyle explains how to apply the appropriate sales and marketing communications tools to close the gap between lead and customer.

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Thought Leadership Podcasts

If it's true that "everybody's favorite conversation is about themselves," why not interview your highly-valued customers on a regular basis? It could move them to buy more from you--and keep them from your competitor's grasp.

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Thought Leadership Podcasts

How much is too much sales material to throw at your "hot prospect?" What is the buyer's need at each stage of the buying process--and why is it important?

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Thought Leadership Podcasts

In a recent interview with the VP of Sales for a regional B2B firm, I was asked a variety of questions about the intersection of sales and marketing communications.

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Thought Leadership Affect Newsletters

Is your company vertically aligned or horizontally aligned? How do you know? Why would you care? If the answer to this question helps your sales force be more effective, would you be interested?

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Thought Leadership Affect Newsletters

The times are interesting and full of double speak, beltway speak, election speak, financial double speak. Made us think about an old article we wrote that is now even more pressing for our times...enjoy the replay!

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Thought Leadership Affect Newsletters

The drone of negativism is astonishing. The press rambles on—and it’s worse at the water cooler!

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Thought Leadership Affect Newsletters

Over the past 20 years, there have been two distinct changes in the world that affect a company’s ability to make money. Your willingness to accept those changes and, in turn, your willingness to respond is critical in determining how successful you will be.

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Thought Leadership Affect Newsletters

You may remember that the April Affect discussed what testimonials are and how to use them. We talked about the three types of testimonials, endorsement, expert, and customer.

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Thought Leadership Affect Newsletters

I have been hearing about tight budgets and high expectations due to the economy...hogwash. Tight budgets and high expectations are just part of life!

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Thought Leadership Affect Newsletters

You might appreciate the thoughts I received from reader David Mason after our last edition of Affect...

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Thought Leadership Affect Newsletters